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X (Twitter)
X (Twitter)
Lorem Ipsum is simply dummy text of the printing and typesetting
Do you have a social media account that’s not performing as well as you’d like?
If so, you may be missing social media promotion from your social media strategy. We’ll answer why you should promote your business on social media and how to go about it. We’ll also provide four social media promotion ideas. If you’re ready to get started with your next social media promotion campaign, we can help with that, too! Contact us to get a quote!
Social Media Marketing for Businesses
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, X (Twitter) you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
What is social media marketing?
Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.
If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing.
And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.
This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing.
Now that we’ve defined social media marketing, let’s walk through how to create a plan
1. Set goals that make sense for your business
Social media strategy planning starts with your goals. Whether you want to expand your team, build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.
Either way, your goals will define your social media marketing strategy and how much time and energy you’ll need to dedicate to your campaigns.
2. Research your target audience and select your networks
Making assumptions is bad news for marketers. Both leaders and practitioners can disprove assumptions from the valuable insights social data provides. With the right tool, marketers can quickly research their audience. No formal market research or data science chops necessary.
What you need to know about your audience to influence your social media marketing strategy is already available. You just have to know where to look.
3. Establish your most important metrics and KPIs
No matter your goals or industry, your social media strategy should be data-driven. Rather than focus on vanity metrics, dig into data that aligns directly with your goals.
4. Create (and curate) engaging social content
No surprises here. Your social media marketing strategy hinges on your content. At this point, you should have a pretty good idea of what to publish based on your goals, audience and brand identity. You probably feel confident in which networks to cover, too. But what about your content strategy? Below are some tips, ideas and inspiration that can help.
